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Function & fashion

At Newline, we love running! Our heritage from the Danish Special Forces is characterized by innovation, determination and uncompromising quality, which are all elements dominating our DNA. Functionality is a matter of course for us, and something we will never compromise. Fashion also has a place in our hearts. We use contemporary colors and fashionable fittings, because we believe that function and fashion are not exclusive, but rather complementary. For the same reason, besides our technical designers, color and trend experts are part of the design process. When we design a product, the following functional parameters are always considered: wind and water resistance, sweat transport, breathability, cooling and thermal effect. To us, it is important that you are able to focus on your performance, not your clothing, when you run.

We launch two seasonal collections each year with a focus on high functionality and a fashionable look, and we also offer a wide range of additional basic products, which are continually updated to ensure the highest possible quality and performance.

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Wash & care

To expand the function, shape and lifespan of your Newline product, please follow the wash & care instructions carefully.

The high-tech fabrics are often pre-handled to give the fabrics and the fibres of the products their functionality. Therefore, it is always important to follow the wash & care instructions. The applicable wash and care instructions can be found on your specific product.


If you have questions, please contact our Customer Service. 

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