CART (0) Menu

Urban Tribes

Running community

Founded in 2009


Urban Tribes is a company offering group running to companies in Stockholm and Gothenburg, Sweden. They say it all started with a kiss. The company was founded by former Swedish elite and national team runner Lisa McRae (neé Blommé) and her husband, former New Zealand national team runner Rubin McRae. Working both as personal trainers they combined their businesses and started Urban Tribes. 

Urban Tribes is a community with the goal to get your company moving. Running is the tool and the goal is for everyone to find their level of running that makes them want to continue to move.

Passion is the dominant factor in everything Urban Tribes do, which is very noticeable in the 50 handpicked coaches. They love teaching runners something new.

In 2009 Urban Tribes started the first running coach academy in Scandinavia and more than 500 coaches have now been educated and certified. All on a mission of spreading the love for running with the skills to deliver training to all kinds of runners.

Urban Tribes is a loving community that is eager to meet anyone that is curious about how to get going or bring their running to the next level.

Want to get your company moving? Or become a running coach? Find out more at

We use cookies on our website to give you the best service possible Read more here