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IT ALL STARTED IN 1981

IT ALL STARTED IN 1981

Newline was founded in 1981 and has since then achieved great success on the international sports scene with distribution in the major part of Europe and in Russia, Asia, The US, Canada and Australia.

Newline offers contemporary running apparel with the highest level of functionality.

Hanging in a parachute between sky and earth, the founder of Newline, Helge Petersen, started wondering why his suit was wet and the parachute still dry. 

Later he used parachute fabric to make one of the first functional running suits ever.

With a background from the Danish Special Forces, a focus on military precision, and many years as a runner, he created an innovative range of functional products with a focus on details and comfort.

This is still the DNA of Newline.

The Newline DNA

Craftsmanship

Crafted with the runner in mind

Heritage

Precision through military heritage

Fashion Design

Designed for the time

Function

Pioneer in functional apparel

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