Function and fashion

We launch two seasonal collections each year with a focus on high functionality and a fashionable look and we also offer a wide range of additional basic products, which are continually updated to ensure the highest possible quality and performance.

At Newline, we love running. Our heritage from the Danish Special Forces is characterized by innovation, determination, and uncompromising quality. All elements dominating our DNA. Functionality is a matter of course for us and something we will never compromise. Similarly, fashion also has a place in our hearts. We use contemporary colours and fashionable fittings because we believe that function and fashion are not exclusive, but rather complementary.

For the same reason, besides our technical designers, colour and trend experts are also part of our design process. We we design a product, the following functional parameters are always in play: wind and water resistance, sweat transportation, breathability, cooling, and thermal effect. To us, it is important that you are able to focus on your performance - not your clothes - when you run.



To expand the function, shape and lifespan of your Newline products, please always follow the wash & care instructions carefully.

The high-tech fabrics are ofte pre-handled to give the fabrics and the fibres of the products their functionality. Therefore, it is always important to follow the wash & care instructions. The applicable instructions can be found on your specific product.

If you have questions, please contact our Customer Service.